
Matt
Founder
Engineer by day, gigging musician by night. Building the tooling that I always wanted when the "business" side of music was scattered across spreadsheets, Whatsapp conversations, and Google Drive links.
I spent years at Spotify working on the systems that help music show up everywhere. Outside work, I was playing gigs and doing the DIY grind: load-ins, gear lists, tech specs, broken website templates, and the quiet stress of making sure every gig goes to plan.
Independent artists are expected to run a small business on top of making art, and the tooling to do it either doesn't exist or is scattered across a dozen apps and spreadsheets. The more momentum you get, the more coordination work appears out of nowhere. I wanted something that makes the "business side" feel lighter, so you can put more energy into rehearsals, releases, and shows.
NowPlaying.Studio is the infrastructure I wish I had when I was booking my own gigs. Built by an artist, for artists.

Founder
Engineer by day, gigging musician by night. Building the tooling that I always wanted when the "business" side of music was scattered across spreadsheets, Whatsapp conversations, and Google Drive links.
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