Musician Website Checklist: 12 Essentials That Help You Get Booked
Promoters decide quickly. Your website needs to answer the right questions in under a minute: Who are you? Do you draw? Can I book you? Where is your proof?
Use this checklist to build a site that supports bookings, not just branding. Every item below maps to something Website Builder in NowPlaying.Studio can host without WordPress plugins or manual HTML.
The 12 essentials
- Clear artist headline — who you are, genre, location (above the fold)
- Short bio + long bio — short for skimmers, long for press who need detail
- Music embeds — latest release front and center, not buried on page four
- Live video — proof of performance (stronger than streaming stats alone)
- Tour dates — current and easy to scan; hide or archive past shows
- Press photos — download-ready, high quality, horizontal + vertical
- EPK or promo pack link — one URL, not a zip attachment
- Technical rider / tech spec — or clear note that spec sends on confirm
- Contact section — booking email and realistic response expectations
- Social links — as support, not the main destination
- Mobile-first layout — most bookers check on a phone
- Fast loading pages — hosted infrastructure, not a bloated theme
Common mistakes
- Outdated tour dates (still showing last year's run)
- Buried contact details (promoters will not hunt)
- No downloadable media or pack link
- Too much text, not enough proof (video, photos, highlights)
If your site looks inactive, promoters assume you are too.
Monthly maintenance routine
Set a recurring 30-minute update:
- Refresh tour dates from Tour Manager
- Replace top featured release after each drop
- Add latest press quote or show footage
- Confirm all links still work on mobile
Websites decay without maintenance. A connected workspace makes the 30-minute pass actually achievable.
Bookers often visit from Instagram or email on a phone, test your site on mobile monthly, not just desktop.
Link to your public Promoter Pack from the press section so bookers get photos and bio without emailing you.
Why this matters
Your website is your digital stage manager. It should make decisions easy for people who can hire, feature, or collaborate with you. Linktree alone rarely clears this bar—see Linktree vs Artist Website for the full comparison.
In NowPlaying.Studio
Website Builder publishes a hosted artist site with music, dates, and contact—synced with Tour Manager, Promoter Pack, and Artist Biography so updates propagate instead of living in five tabs. Start on the free plan (no card required).
Explore Features, compare plans on Pricing, or Contact us for setup help.
FAQ
Do I need a custom domain?
Recommended for professionalism; Website Builder supports your branded URL.
What pages do bookers actually read?
Home (headline + proof), dates, contact, and your pack link—optimize those first.
How is this different from Linktree?
A full site gives SEO, structure, and booking context—not just a list of links.
Can I connect tour dates automatically?
Tour dates from Tour Manager feed your Website Builder so you are not copy-pasting from a sheet.
Related reading
- Linktree vs Artist Website: Which One Helps You Get Booked?
- How to Build an EPK That Promoters Actually Open
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